Skip to content
Open a trade accountTrade login01745 591391
Menu

Privacy and cookie policy

Draft for review.

This policy explains how Gough Electrical Ltd uses personal information. We are the data controller. Contact us at info@goughelectrical.org.uk or on 01745 591391, or write to Units 1-7, HTM Business Park, Rhuddlan, Rhyl, LL18 5UZ.

What we collect

  • Enquiries: your name, email address, phone number and message when you use our contact form.
  • Trade account applications: your contact and company details, the directors on the account, the credit you request, and your personal guarantee.
  • Cookies: if you accept them, information about how you use the site and how you reached it from our adverts.
  • Website visits: if you accept, the pages you view and PDFs you download. If you have a trade account and we can recognise you, from logging in, an email link from us or a form, these are linked to your account so that our team can see them.

How we use it and why

  • To answer your enquiry, because we have a legitimate interest in responding to you.
  • To assess and run a trade account, because it is needed to enter into and perform a contract with you, and with your consent where the form asks for it.
  • To understand how people use this site and to measure and improve our advertising, with your consent. This includes showing our adverts to people who have visited this site. You can change your mind at any time using Cookie settings at the foot of each page.
  • To let your account manager see your visits so that they can help you, with your consent. If you reject this, nothing is recorded and your account works as normal. If you change your mind, we stop and delete your visit history. If we know it is you, from your login or a link we sent you, that covers all your devices. Otherwise it covers that browser. We keep visit history for up to 13 months.

Cookies

We use no advertising or analytics cookies unless you choose Accept on our cookie banner. If you accept, we load Google Analytics and tags from Google, Meta (Facebook and Instagram) and Microsoft, so that we can see how the site is used and whether our adverts lead to calls, enquiries and trade account applications. These companies set their own cookies and act as independent controllers for some of this data; see their privacy policies. If you accept, we also keep which advert or link brought you here in a cookie called to_source for 90 days, so that we can tell which advertising led to your enquiry. We store your choices in cookies called to_consent and to_visits for 12 months. If you accept visit tracking we set a cookie called web_vid, also for 12 months, which is a random id for your browser. If you log in we use a sf_session cookie to keep you logged in, which is needed for the login to work. Our enquiry form and map load from our own site and from Google Maps.

We also count how many people arrive at each page and from which campaign or website. This is a daily total. It uses no cookies and holds nothing that identifies you.

Who we share it with

We use service providers to host this website, store our records and send email. If you accept cookies, we share website activity with Google, Meta and Microsoft as described above. We may use credit reference agencies when you apply for credit. We do not sell your information.

How long we keep it

We keep enquiries for as long as we need to deal with them, and account records for as long as your account is open and for the period the law requires afterwards.

Your rights

You can ask for a copy of your information, ask us to correct or delete it, object to how we use it, and withdraw consent. Contact us using the details above. You can also complain to the Information Commissioner's Office at ico.org.uk.